Competitior

Review of your current Competitors and Future Competitors with a similar Business Model.

No business is entirely unique; in most cases, there will be others who have pursued similar endeavours. Therefore, when faced with significant competition, it is essential to consider what sets your business apart. If there are no truly distinguishing factors, it becomes crucial to identify areas for improvement and strive for uniqueness. Take Subway, for example; while their focus on freshness is expected and not inherently unique, their success lies in their marketing and branding efforts.

It is worth noting that having something genuinely unique often comes with a limited time frame, as competitors may eventually copy or replicate it. In such cases, it becomes necessary to refocus on making standard offerings unique by placing a high level of emphasis on them. Alternatively, a unique business experience can be created through the incorporation of storytelling into your business model.